Decoding the New Consumer Mind: How and Why We Shop and Buy by Yarrow, Yarrow
Decoding the New Consumer Mind: How and Why We Shop and Buy

Yarrow, Yarrow

Decoding the New Consumer Mind: How and Why We Shop and Buy

Yarrow, Yarrow

missing page info Add in missing page information first pub 2014 (editions)

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Description

Most businesspeople are well aware that marketing has changed dramatically in recent years. For many, this shift is mainly about different ways to market--through social media, online engagement, and so on. But beyond the new tools available to bu...

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