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247 pages • missing pub info (editions)
ISBN/UID: 9780745639826
Format: Hardcover
Language: English
Publisher: Polity Press
Publication date: 10 July 2013
Description
In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, m...
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247 pages • missing pub info (editions)
ISBN/UID: 9780745639826
Format: Hardcover
Language: English
Publisher: Polity Press
Publication date: 10 July 2013
Description
In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, m...