Decoding the New Consumer Mind: How and Why We Shop and Buy by Kit Yarrow

Decoding the New Consumer Mind: How and Why We Shop and Buy

Kit Yarrow

224 pages first pub 2014 (editions)

nonfiction business psychology informative reflective medium-paced
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Take a glimpse into the mind of the modern consumerA decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy. In Decoding the New Consumer Mind, award-winning consumer psychologist Kit Yarro...

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