Blue Ocean Strategy with Harvard Business Review Classic Articles “Blue Ocean Leadership” and “Red Ocean Traps” by Renée A. Mauborgne, W. Chan Kim
Blue Ocean Strategy with Harvard Business Review Classic Articles “Blue Ocean Leadership” and “Red Ocean Traps”

Renée A. Mauborgne, W. Chan Kim

Blue Ocean Strategy with Harvard Business Review Classic Articles “Blue Ocean Leadership” and “Red Ocean Traps”

Renée A. Mauborgne, W. Chan Kim

355 pages missing pub info (editions)

nonfiction business informative medium-paced

Description

Blue Ocean Strategy, the global phenomenon that has sold 3.6 million copies and is recognized as one of the most iconic and impactful strategy books ever written, argues that cutthroat competition results in nothing but a bloody red ocean of rival...

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