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256 pages • missing pub info (editions)
ISBN/UID: 9780071403160
Format: Paperback
Language: English
Publisher: McGraw-Hill Education
Publication date: 11 February 2003
Description
"If you crave insight into the wacky, zany, madcap--albeit very serious--business of advertising, this is a great place to begin."--Miami Herald A witty and frank look at the ad biz from one of its most respected voices Advertising has become an e...
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256 pages • missing pub info (editions)
ISBN/UID: 9780071403160
Format: Paperback
Language: English
Publisher: McGraw-Hill Education
Publication date: 11 February 2003
Description
"If you crave insight into the wacky, zany, madcap--albeit very serious--business of advertising, this is a great place to begin."--Miami Herald A witty and frank look at the ad biz from one of its most respected voices Advertising has become an e...