Women Want More: How to Capture Your Share of the World's Largest, Fastest-Growing Market by John Butman, Kate Sayre, Michael J. Silverstein

Women Want More: How to Capture Your Share of the World's Largest, Fastest-Growing Market

John Butman, Kate Sayre, Michael J. Silverstein

336 pages first pub 2009 (editions)

nonfiction business challenging informative medium-paced

Description

In Women Want More, Michael Silverstein and Kate Sayre, two of the world’s leading authorities on the retail business, argue that women are the key to fixing the economy. Based on a groundbreaking study and offering tremendous insight into the pur...

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