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432 pages • first pub 1999 (editions)
ISBN/UID: 9780385493697
Format: Paperback
Language: English
Publisher: Crown Business
Publication date: 05 January 1999
Description
A practical guide to implementing the one-to-one marketing principles that Don Peppers and Martha Rogers have made famous throughout corporate America in their bestselling books The One to One Future and Enterprise One to One.Every day, all around...
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432 pages • first pub 1999 (editions)
ISBN/UID: 9780385493697
Format: Paperback
Language: English
Publisher: Crown Business
Publication date: 05 January 1999
Description
A practical guide to implementing the one-to-one marketing principles that Don Peppers and Martha Rogers have made famous throughout corporate America in their bestselling books The One to One Future and Enterprise One to One.Every day, all around...