The One to One Fieldbook by Martha Rogers, Don Peppers

The One to One Fieldbook

Martha Rogers, Don Peppers

432 pages first pub 1999 (editions)

nonfiction business informative medium-paced
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Description

A practical guide to implementing the one-to-one marketing principles that Don Peppers and Martha Rogers have made famous throughout corporate America in their bestselling books The One to One Future and Enterprise One to One.Every day, all around...

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