How Companies Win: Profiting from Demand-Driven Business Models No Matter What Business You're In by David Calhoun, Rick Kash

How Companies Win: Profiting from Demand-Driven Business Models No Matter What Business You're In

David Calhoun, Rick Kash

272 pages • first pub 2010 (editions)

nonfiction business informative slow-paced
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In a world of contracting markets and diminished consumer demand, The Cambridge Group founder Rick Kash and Nielsen Company CEO David Calhoun show companies how to find new customers and bigger profits. How Companies Win makes The Cambridge Group’...

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