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4 hours, 52 minutes • first pub 2016 (editions) user-added
ISBN/UID: None
Format: Audio
Language: English
Publisher: Not specified
Publication date: 16 November 2016
Description
In an age of unlimited data and research, why do more than 50 percent of new products fail to meet expectations? It boils down to a lack of customer insight. The revolutionary theory behind Jobs to Be Done argues that people purchase products and ...
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4 hours, 52 minutes • first pub 2016 (editions) user-added
ISBN/UID: None
Format: Audio
Language: English
Publisher: Not specified
Publication date: 16 November 2016
Description
In an age of unlimited data and research, why do more than 50 percent of new products fail to meet expectations? It boils down to a lack of customer insight. The revolutionary theory behind Jobs to Be Done argues that people purchase products and ...