Jobs to Be Done: A Roadmap for Customer-Centered Innovation by David Farber, Stephen Wunker, Jessica Wattman

Jobs to Be Done: A Roadmap for Customer-Centered Innovation

David Farber, Stephen Wunker, Jessica Wattman

4 hours, 52 minutes first pub 2016 (editions) user-added

nonfiction business design informative medium-paced
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In an age of unlimited data and research, why do more than 50 percent of new products fail to meet expectations? It boils down to a lack of customer insight. The revolutionary theory behind Jobs to Be Done argues that people purchase products and ...

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