Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (and Other Social Networks) by Dave Kerpen

Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (and Other Social Networks)

Dave Kerpen

260 pages first pub 2011 (editions)

nonfiction business informative inspiring medium-paced

Description

THE "NEW YORK TIMES" AND "USA TODAY" BESTSELLER!The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE.A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyon...

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