Principles of marketing by Philip Kotler, Gary Armstrong
Principles of marketing

Philip Kotler, Gary Armstrong

Principles of marketing

Philip Kotler, Gary Armstrong

736 pages missing pub info (editions)

nonfiction business education informative slow-paced
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'Principles of Marketing' is organized around an innovative customer-value and customer-relationship framework. For Principles of Marketing courses that require a comprehensive text. Help students learn how to create value through customer connect...

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