The Codes of Advertising: Fetishism and the Political Economy of Meaning in the Consumer Society by Sut Jhally

The Codes of Advertising: Fetishism and the Political Economy of Meaning in the Consumer Society

Sut Jhally

240 pages • missing pub info (editions)

nonfiction business economics challenging reflective medium-paced
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Description

This book examines the commercial speech of advertising as a cultural phenomenon whose social significance far exceeds its economic influence. Jhally argues that by selling viewing time to advertisers, television converts audiences into laborers w...

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