The Codes of Advertising: Fetishism and the Political Economy of Meaning in the Consumer Society by Sut Jhally

The Codes of Advertising: Fetishism and the Political Economy of Meaning in the Consumer Society

Sut Jhally

240 pages missing pub info (editions)

nonfiction business economics challenging reflective medium-paced

Description

This book examines the commercial speech of advertising as a cultural phenomenon whose social significance far exceeds its economic influence. Jhally argues that by selling viewing time to advertisers, television converts audiences into laborers w...

Read more

Community reviews

This book doesn't have any reviews or ratings yet!

If you've read it, mark it as 'read' and add a review to help others in the StoryGraph community figure out if it might be a book for them!

Content Warnings

This book doesn't have any content warnings yet!

If you're the author of this book and want to add author-approved content warnings, please email us at [email protected] to request the content warning form.