Brand Together: How Co-Creation Generates Innovation and Re-Energizes Brands by Charles Trevail, Nicholas Ind, Clare Fuller

Brand Together: How Co-Creation Generates Innovation and Re-Energizes Brands

Charles Trevail, Nicholas Ind, Clare Fuller

172 pages missing pub info (editions)

nonfiction business economics informative medium-paced

Description

A new tool for marketers and brand managers, co-creation is fast becoming a recognized and effective way to drive business growth and enhance and protect brand reputation. Brand Together shows how to involve all stakeholders - employees, clients a...

Read more

Community reviews

This book doesn't have any reviews or ratings yet!

If you've read it, mark it as 'read' and add a review to help others in the StoryGraph community figure out if it might be a book for them!

Content Warnings

This book doesn't have any content warnings yet!

If you're the author of this book and want to add author-approved content warnings, please email us at [email protected] to request the content warning form.