Маркетинг 4.0 by Philip Kotler, Хеармануан Картаджая, Филип Кортър, Уъан Сетиауан, Iwan Setiawan, Hermawan Kartajaya

Маркетинг 4.0

Philip Kotler, Хеармануан Картаджая, Филип Кортър, Уъан Сетиауан, Iwan Setiawan, Hermawan Kartajaya

223 pages • first pub 2016 (editions)

nonfiction business informative fast-paced
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Description

Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer ...

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