The Secret Lives of Customers: A Detective Story about Solving the Mystery of Customer Behavior by David S. Duncan

The Secret Lives of Customers: A Detective Story about Solving the Mystery of Customer Behavior

David S. Duncan

224 pages missing pub info (editions)

nonfiction business economics mysterious medium-paced
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A "detective story" that delivers key insights for any businessperson asking the questions: who really are our customers, why do we lose them, how do we regain them?Mogul William Goldman's zinger about the movie business - "nobody knows nothing" -...

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