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288 pages • first pub 2012 (editions)
ISBN/UID: 9780071778633
Format: Digital
Language: English
Publisher: McGraw-Hill Companies
Publication date: 19 October 2012
Description
The Ascendancy of Marketing Innovation and Entrepreneurship Drucker's Marketing Strategy New Product and Service Introduction Drucker's Unique Marketing Insights For Drucker, profitability should not be the main focus of a business. The customer s...
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288 pages • first pub 2012 (editions)
ISBN/UID: 9780071778633
Format: Digital
Language: English
Publisher: McGraw-Hill Companies
Publication date: 19 October 2012
Description
The Ascendancy of Marketing Innovation and Entrepreneurship Drucker's Marketing Strategy New Product and Service Introduction Drucker's Unique Marketing Insights For Drucker, profitability should not be the main focus of a business. The customer s...