Drucker on Marketing: Lessons from the World's Most Influential Business Thinker by William A. Cohen

Drucker on Marketing: Lessons from the World's Most Influential Business Thinker

William A. Cohen

288 pages first pub 2012 (editions)

nonfiction business informative medium-paced
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The Ascendancy of Marketing Innovation and Entrepreneurship Drucker's Marketing Strategy New Product and Service Introduction Drucker's Unique Marketing Insights For Drucker, profitability should not be the main focus of a business. The customer s...

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