This Is Service Design Doing: Applying Service Design Thinking in the Real World by Marc Stickdorn, Adam Lawrence, Markus Edgar Hormess

This Is Service Design Doing: Applying Service Design Thinking in the Real World

Marc Stickdorn, Adam Lawrence, Markus Edgar Hormess

568 pages • first pub 2010 (editions)

nonfiction business design informative reflective fast-paced
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How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the quality and the interaction between service providers and customers. You'll learn specifi...

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