Jobs to be Done: Theory to Practice by Anthony W. Ulwick

Jobs to be Done: Theory to Practice

Anthony W. Ulwick

160 pages first pub 2016 (editions)

nonfiction business design informative medium-paced
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Why do so many innovation projects fail? What are the root causes of failure? How can they be avoided? Since 1990, Tony Ulwick has pioneered an innovation process that answers these questions. In 1999, Tony introduced Clayton Christensen to the id...

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