Essentials of Marketing Research by Barry J. Babin
Essentials of Marketing Research

Barry J. Babin

Essentials of Marketing Research

Barry J. Babin

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nonfiction business economics
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PRODUCT ONLY AVAILABLE WITHIN CENGAGE UNLIMITED. ESSENTIALS OF MARKETING RESEARCH, provides a concise, yet complete guide to the design, execution, analysis, and reporting of marketing research to support smart business decisions. This proven reso...

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