The Real Toy Story: Inside the Ruthless Battle for Britain's Youngest Consumers by Eric Clark

The Real Toy Story: Inside the Ruthless Battle for Britain's Youngest Consumers

Eric Clark

331 pages • first pub 2007 (editions)

nonfiction business informative fast-paced
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Description

Toys - from teddy bears to Barbie dolls to train sets - define our image of childhood innocence. But the truth is that toys represent a $21 billion a year industry, and with so much money at stake, the toy business is anything but child's play. In...

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