Selling in a New Market Space: Getting Customers to Buy Your Innovative and Disruptive Products by Brian Burns, Tom Snyder

Selling in a New Market Space: Getting Customers to Buy Your Innovative and Disruptive Products

Brian Burns, Tom Snyder

232 pages missing pub info (editions)

nonfiction business economics informative medium-paced

Description

Your new product has changed the rules of the market. Now, you have to change the rules for selling it . . . Providing a truly innovative product or service is the difference between life and death for companies today. But once you've produced it,...

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