The Real Toy Story: Inside the Ruthless Battle for America's Youngest Consumers by Eric Clark

The Real Toy Story: Inside the Ruthless Battle for America's Youngest Consumers

Eric Clark

272 pages first pub 2007 (editions)

nonfiction business informative fast-paced

Description

The American toy business is massive, world dominating, cutthroat, exciting, and increasingly willing to sacrifice our kids in its frantic rush for profit. And yet, for all its rapaciousness, the industry is in the business of delighting and fasci...

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