Insight Selling: How to sell value & differentiate your product with Insight Scenarios by Michael David Harris

Insight Selling: How to sell value & differentiate your product with Insight Scenarios

Michael David Harris

nonfiction business economics informative medium-paced

120 pages

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Selling value to B2B buyers today can feel like trying to stop a freight train that's hurtling towards the sales graveyard of commoditization and discounting. Today, an empowered buyer has done research, has a clear idea of his or her firm's needs...
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