Market Research in Practice: An Introduction to Gaining Greater Market Insight by Paul Hague, Matthew Harrison, Julia Cupman

Market Research in Practice: An Introduction to Gaining Greater Market Insight

Paul Hague, Matthew Harrison, Julia Cupman

400 pages missing pub info (editions)

nonfiction business economics informative medium-paced
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Description

As organizations become increasingly sophisticated, the need to profile customers, deliver customer satisfaction, target certain audiences, develop brands, and optimize prices is even more important. Introducing market research tools, approaches, ...

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