Branding Only Works on Cattle: The New Way to Get Known by Jonathan Salem Baskin
Branding Only Works on Cattle: The New Way to Get Known

Jonathan Salem Baskin

Branding Only Works on Cattle: The New Way to Get Known

Jonathan Salem Baskin

missing page info Add in missing page information first pub 2009 (editions)

informative medium-paced
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In Branding Only Works on Cattle, branding guru Jonathan Salem Baskin reveals that modern consumers are harder to find, more difficult to convince, and even harder to retain. They make decisions based on experience – so what matters isn’t how cre...

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