Using Target Audience Analysis to Aid Strategic Level Decisionmaking by Steve Tatham, Strategic Studies Institute

Using Target Audience Analysis to Aid Strategic Level Decisionmaking

Letort Papers

Steve Tatham, Strategic Studies Institute

68 pages missing pub info (editions)

nonfiction politics psychology challenging informative medium-paced
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Description

The author explains how sophisticated social science research and behavioral profiling can be used to warn us of impeding issues and how that information might be used by senior strategy makers as a tool for testing and refining strategy. He makes...

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