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355 pages • missing pub info (editions)
ISBN/UID: 9780765617996
Format: Paperback
Language: English
Publisher: Routledge
Publication date: 17 April 2009
Description
Almost every advertising, promotion, or marketing communications textbook is based on an inside-out approach, focusing on what the marketer wants to communicate to customers and prospects. This text takes a different view - that the marketer and t...
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355 pages • missing pub info (editions)
ISBN/UID: 9780765617996
Format: Paperback
Language: English
Publisher: Routledge
Publication date: 17 April 2009
Description
Almost every advertising, promotion, or marketing communications textbook is based on an inside-out approach, focusing on what the marketer wants to communicate to customers and prospects. This text takes a different view - that the marketer and t...
Community Reviews
Content Warnings