Sport Branding Insights by Aaron C. T. Smith, Constantino Stavros

108 pages missing pub info (editions)

nonfiction business economics sports challenging informative medium-paced

Description

In a sporting world dominated by media and money, an understanding of sport branding is an essential skill for any sport manager. Success means being able to 'brand' - and therefore differentiate - a sport club, player, code, or event in a highly ...

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