Mass Communication Theories: Explaining Origins, Processes, and Effects by Melvin L. DeFleur, Margaret H. DeFleur

Mass Communication Theories: Explaining Origins, Processes, and Effects

Melvin L. DeFleur, Margaret H. DeFleur

356 pages missing pub info (editions)

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The second edition of this innovative textbook provides a comprehensive overview of mass communication theories, as well as their origins and empirical supports in psychology, sociology, political science, and philosophy. Each chapter presents a s...

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