Sales Management: A Global Perspective by Antonis Simintiras, John B. Ford, Earl Honeycutt

Sales Management: A Global Perspective

Antonis Simintiras, John B. Ford, Earl Honeycutt

336 pages missing pub info (editions)

nonfiction business economics

Description

As sales managers are encouraged to manage increasingly global territories, the art of selling becomes complicated and the rules of negotiation more diverse. This absorbing book considers the many facets of cross-cultural sales management, to prov...

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