Rating the Audience: The Business of Media by Mark Balnaves, Tom O'Regan, Ben Goldsmith

Rating the Audience: The Business of Media

Mark Balnaves, Tom O'Regan, Ben Goldsmith

272 pages missing pub info (editions)

nonfiction business sociology medium-paced
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Description

Knowing, measuring and understanding media audiences have become a multi-billion dollar business. But the convention that underpins that business, audience ratings, is in crisis. Rating the Audience is the first book to show why and how audience r...

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