Qualitative Research Methods in Public Relations and Marketing Communication by Christine Daymon
Qualitative Research Methods in Public Relations and Marketing Communication

Christine Daymon

Qualitative Research Methods in Public Relations and Marketing Communication

Christine Daymon with Immy Holloway

missing page info Add in missing page information first pub 2001 (editions)

nonfiction business economics informative medium-paced
Powered by AI (Beta)
Loading...

Description

The second edition of this highly accessible, core textbook continues to offer students a practical guide to the process of planning, undertaking and writing about qualitative research in public relations and marketing communications. Through clea...

Read more

Community Reviews

Loading...

Content Warnings

Loading...