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216 pages • first pub 2013 (editions)
ISBN/UID: 9780231163569
Format: Hardcover
Language: English
Publisher: Columbia University Press
Publication date: 03 September 2013
Description
Design-oriented firms such as Apple and IDEO have demonstrated how design thinking can affect business results. However, most managers lack a sense of how to use this new approach for issues other than product development and sales growth. Solving...
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216 pages • first pub 2013 (editions)
ISBN/UID: 9780231163569
Format: Hardcover
Language: English
Publisher: Columbia University Press
Publication date: 03 September 2013
Description
Design-oriented firms such as Apple and IDEO have demonstrated how design thinking can affect business results. However, most managers lack a sense of how to use this new approach for issues other than product development and sales growth. Solving...
Community Reviews
Content Warnings