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Nichola Phillips, David Pickton, Rosalind Masterson
676 pages • missing pub info (editions)
ISBN/UID: 9780137476459
Format: Not specified
Language: English
Publisher: Not specified
Publication date: Not specified
Description
"Today's marketing is all about creating customer value and engagement in a fast-changing, increasingly digital and social marketplace. Marketing starts with understanding consumer needs and wants, determining which target markets the organization...
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—
Nichola Phillips, David Pickton, Rosalind Masterson
676 pages • missing pub info (editions)
ISBN/UID: 9780137476459
Format: Not specified
Language: English
Publisher: Not specified
Publication date: Not specified
Description
"Today's marketing is all about creating customer value and engagement in a fast-changing, increasingly digital and social marketplace. Marketing starts with understanding consumer needs and wants, determining which target markets the organization...