Marketing: An Introduction by Nichola Phillips, David Pickton, Rosalind Masterson
Marketing: An Introduction

Nichola Phillips, David Pickton, Rosalind Masterson

Marketing: An Introduction

Nichola Phillips, David Pickton, Rosalind Masterson

676 pages missing pub info (editions)

nonfiction business economics informative lighthearted medium-paced
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"Today's marketing is all about creating customer value and engagement in a fast-changing, increasingly digital and social marketplace. Marketing starts with understanding consumer needs and wants, determining which target markets the organization...

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