Retail Location Planning in an Era of Multi-Channel Growth by Mark Birkin, Graham Clarke, Martin Clarke

Retail Location Planning in an Era of Multi-Channel Growth

Mark Birkin, Graham Clarke, Martin Clarke

246 pages missing pub info (editions)

nonfiction business science informative medium-paced

Description

The way in which products and services are delivered to consumers, through branches and retail outlets, or more generally through a network of distribution channels, remains fundamentally important for maintaining a competitive advantage for a ver...

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