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242 pages • first pub 2011 (editions)
ISBN/UID: None
Format: Paperback
Language: English
Publisher: Not specified
Publication date: Not specified
Description
We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be hap...
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242 pages • first pub 2011 (editions)
ISBN/UID: None
Format: Paperback
Language: English
Publisher: Not specified
Publication date: Not specified
Description
We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be hap...