Behavioral Insights by Elspeth Kirkman, Michael Hallsworth

Behavioral Insights

Elspeth Kirkman, Michael Hallsworth

248 pages first pub 2020 (editions)

nonfiction psychology informative medium-paced
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The definitive introduction to the behavioral insights approach, which applies evidence about human behavior to practical problems.Our behavior is strongly influenced by factors that lie outside our conscious awareness, although we tend to underes...

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