Primer of Public Relations Research by Don W. Stacks

Primer of Public Relations Research

Don W. Stacks

404 pages missing pub info (editions)

nonfiction business economics informative medium-paced

Description

Thousands of public relations (PR) students and professionals have relied on this authoritative text to understand the key role of research in planning and evaluating PR campaigns. Revised and expanded to reflect today's emphasis on standards-base...

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