The Character of a Corporation: How Your Company's Culture Can Make or Break Your Business by Gareth R. Jones, Rob Goffee

The Character of a Corporation: How Your Company's Culture Can Make or Break Your Business

Gareth R. Jones, Rob Goffee

237 pages first pub 1998 (editions)

nonfiction business informative reflective medium-paced
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Description

"Culture," like "synergy" or "competence," is one of those words that is evocative yet ethereal. While culture is absolutely central to competitive success, few executives understand how to proactively shape the values, beliefs, and mental models ...

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