Ageless Marketing: Strategies for Reaching the Hearts and Minds of the New Customer Majority by David B. Wolfe, Robert E. Snyder
Ageless Marketing: Strategies for Reaching the Hearts and Minds of the New Customer Majority
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David B. Wolfe, Robert E. Snyder
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Ageless Marketing: Strategies for Reaching the Hearts and Minds of the New Customer Majority

David B. Wolfe, Robert E. Snyder

384 pages • first pub 2003 (editions)

informative slow-paced
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In Ageless Marketing, authors David Wolfe and Robert Snyder document the results of a groundbreaking research project on the aging boomer generation, detailing the core values, buying behaviors, and emotional factors that distinguish the New Custo...

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