The Power of Product Platforms: Building Value and Cost Leadership by Marc H. Meyer, Alvin Lehnerd
The Power of Product Platforms: Building Value and Cost Leadership

Marc H. Meyer, Alvin Lehnerd

The Power of Product Platforms: Building Value and Cost Leadership

Marc H. Meyer, Alvin Lehnerd

267 pages missing pub info (editions)

nonfiction business informative medium-paced

Description

Drawing on in-depth case studies and personal experience with successful companies such as Hewlett-Packard, EMC, Black & Decker, and Boeing, Meyer and Lehnerd show managers how to create extraordinary products and thereby set the standard for ...

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