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250 pages • first pub 2009 (editions)
ISBN/UID: 9780470400913
Format: Hardcover
Language: English
Publisher: Jossey-Bass
Publication date: 01 September 2009
Description
Discover the forces driving the decisions of today's most sought after consumers According to recent statistics, members of Generation Y shop 25 percent to 40 percent more than the average consumer. In Gen BuY, Yarrow and O'Donnell argue that thes...
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250 pages • first pub 2009 (editions)
ISBN/UID: 9780470400913
Format: Hardcover
Language: English
Publisher: Jossey-Bass
Publication date: 01 September 2009
Description
Discover the forces driving the decisions of today's most sought after consumers According to recent statistics, members of Generation Y shop 25 percent to 40 percent more than the average consumer. In Gen BuY, Yarrow and O'Donnell argue that thes...