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499 pages • first pub 2011 (editions)
ISBN/UID: 9780141033570
Format: Paperback
Language: English
Publisher: Penguin
Publication date: 10 May 2012
Description
Why is there more chance we'll believe something if it's in a bold type face? Why are judges more likely to deny parole before lunch? Why do we assume a good-looking person will be more competent? The answer lies in the two ways we make choices: f...
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499 pages • first pub 2011 (editions)
ISBN/UID: 9780141033570
Format: Paperback
Language: English
Publisher: Penguin
Publication date: 10 May 2012
Description
Why is there more chance we'll believe something if it's in a bold type face? Why are judges more likely to deny parole before lunch? Why do we assume a good-looking person will be more competent? The answer lies in the two ways we make choices: f...