The Essentials of Marketing Research by Lawrence Silver, Robert E. Stevens, Bruce Wrenn

The Essentials of Marketing Research

Lawrence Silver, Robert E. Stevens, Bruce Wrenn

366 pages missing pub info (editions)

nonfiction business economics medium-paced
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Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketin...

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