Reverse Innovation: Create Far from Home, Win Everywhere by Vijay Govindarajan, Chris Trimble

Reverse Innovation: Create Far from Home, Win Everywhere

Vijay Govindarajan, Chris Trimble

missing duration info Add in missing duration information first pub 2012 (editions)

nonfiction business informative slow-paced

Description

The gap between rich nations and emerging economies is closing. As a result, the global dynamics of innovation are changing. No longer will innovations traverse the globe in only one direction, from developed nations to developing ones. They will ...

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