Selling and Sales Management by Geoffrey Lancaster, Geffrey Lancaster, David Jobber

Selling and Sales Management

Geoffrey Lancaster, Geffrey Lancaster, David Jobber

546 pages first pub 1994 (editions)

nonfiction business informative lighthearted medium-paced
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Selling and Sales Management 8/e is essential reading for all marketing and management students and practitioners, in particular those with specific interests in the world of sales. The text is split into five logical parts: Sales Perspective, Sa...

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