326 pages • missing pub info (editions)
ISBN/UID: 9780980138290
Format: Paperback
Language: English
Publisher: Lts Press
Publication date: 01 May 2013
Description
Behavior-based demographics are dead. Instead, values-based systems are what will ensure the success of your next marketing campaign. The authors of The Consistent Consumer say values, not past behaviors, will help you better define and understand...
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326 pages • missing pub info (editions)
ISBN/UID: 9780980138290
Format: Paperback
Language: English
Publisher: Lts Press
Publication date: 01 May 2013
Description
Behavior-based demographics are dead. Instead, values-based systems are what will ensure the success of your next marketing campaign. The authors of The Consistent Consumer say values, not past behaviors, will help you better define and understand...
Community reviews
This book doesn't have any reviews or ratings yet!
If you've read it, mark it as 'read' and add a review to help others in the StoryGraph community figure out if it might be a book for them!
Content Warnings
This book doesn't have any content warnings yet!
If you're the author of this book and want to add author-approved content warnings, please email us at [email protected] to request the content warning form.