How to Buy a Gorilla: Getting the right muscle behind your advertising efforts by David Meikle

How to Buy a Gorilla: Getting the right muscle behind your advertising efforts

David Meikle

256 pages first pub 2017 (editions)

informative medium-paced

Description

How to Buy a Gorilla presents a new agency relationship paradigm for marketers to get better-value advertising ideas from their agencies. In this book, David Meikle examines the existing paradigms of the working and commercial relationships betwee...

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