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236 pages • missing pub info (editions)
ISBN/UID: 9780789022172
Format: Paperback
Language: English
Publisher: Routledge
Publication date: 08 December 2006
Description
Get the competitive edge in a fierce market Effective market segmentation approaches can show a company which customer group is most profitable and how to best serve their needs. Segmentation Strategies for Hospitality Managers: Target Marketing f...
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236 pages • missing pub info (editions)
ISBN/UID: 9780789022172
Format: Paperback
Language: English
Publisher: Routledge
Publication date: 08 December 2006
Description
Get the competitive edge in a fierce market Effective market segmentation approaches can show a company which customer group is most profitable and how to best serve their needs. Segmentation Strategies for Hospitality Managers: Target Marketing f...