Global Marketing, Global Edition by Warren J. Keegan, Mark C. Green
Global Marketing, Global Edition

Warren J. Keegan, Mark C. Green

Global Marketing, Global Edition

Warren J. Keegan, Mark C. Green

624 pages missing pub info (editions)

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Marking the 20th anniversary of this series of textbooks, this 9th Edition of Global Marketing builds on the tradition and successes of previous editions. Its environmental and strategic approach outlines the major dimensions of the global busines...

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